Bcg Matrix X And Y Axis

The bcg matrix considers two variables namely.

Bcg matrix x and y axis.

Right click x axis values and go to select data. X market growth rate x relative market share the market growth rate is shown on the vertical y axis and is expressed as a. The matrix plots a company s offerings in a four square matrix with the y axis representing the rate of market growth and the x axis representing market share. There are two axis in the bcg matrix.

Let s continue formatting of x axis. Now change x axis values. Bcg matrix or growth share matrix is a corporate planning tool which is used to portray firm s brand portfolio or sbus on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis. The matrix is scored from low to high on both the x axis and y axis.

The vertical axis of the bcg matrix represents the growth rate of a product. Bcg matrix is a 4 quadrant model where the x axis is the market share or relative market share of your product service or investment and the y axis is the market growth rate. The horizontal axis i e. Select relative market share values.

X axis indicates the extent of the market share of a product and its consecutive firmness in the particular market. X axis relative market share the market share of the business sbu product in the market as compared to its competitors. The bcg growth share matrix was developed by henderson of the bcg group in 1970s. The overhead shows a range of 0 to 20 with division between low and high growth at 10 the original work by b headley strategy.

Your bcg matrix chart is a bit changed. It also helps to quantify a company s competitiveness. The x axis generally denotes the market growth rate or cash usage with the y axis denoting relative market share or cash generation. Understanding the bcg matrix.

Click edit to change source of data. Now all values are correct. The x axis which is the relative market share and the y axis which is the market growth rate. The range is set somewhat arbitrarily.

The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market. It is column e in this example. You have to change series x values. It was introduced by the boston.

On the other hand the vertical axis ie. By using relative market share it helps measure a company s competitiveness.